Good skin doesn’t happen overnight. Ask anyone who has struggled to find the perfect product regimen to combat dark spots, fine lines, under eye circles, acne, or otherwise. Consistency is queen when it comes to achieving your skin goals, a refrain you’ll hear from your go-to dermatologist to your favorite beauty TikTok star and everyone in between. After all, that $500 face cream is pointless if it’s languishing in the back of your cabinet and only making an appearance every few months. If it’s common knowledge that youthful, healthy skin is rooted in routine daily care, why aren’t more people embracing this philosophy when it comes to more comprehensive skincare treatments?
Many beauty fans have already adopted a membership model mindset for other aspects of their routines for the likes of manicures, haircuts, and highlights. Even facials have joined the ranks of consistent beauty services to keep your complexion glowing and healthy. But as more invasive procedures gain popularity, like lasers and resurfacing, there is often a lack of understanding about how to maintain the results. According to the pros, if your beauty priorities revolve around maintaining the condition of your skin as you age, it might be time to adopt more regular in-office treatments with the goal of long-term skin health, rather than one-off quick fixes.
The Secret to an A-Lister Glow
We all know that some celebrities never seem to age, among them Paul Rudd, Pharrell, Sandra Oh, and of course, Martha Stewart. Genetics obviously play a role for anyone who ages like fine wine, but skincare experts are quick to remind us that there is often a lot happening behind closed doors in dermatologist and esthetician offices. These visits are happening on a regular basis.
“You can’t just go and get a PICO laser one time and be like, ‘Everything’s gone, it’s fine,’” says Dhaval G. Bhanusali, MD FAAD, a board-certified dermatologist and founder of Skin Medicinals, who also happens to work with Stewart. “Celebrities… come in every six weeks religiously because they make it a priority. All of our models, supermodels… they’ll build their schedule around it because they know that certain things are necessary for them to optimize how they look and how they feel.”
Those crucial appointments aren’t just about instant gratification either, says Lisa Goodman, founder of GoodSkin Clinic in New York City. Sure, plenty of people (celebrities included) embrace neuromodulators like Botox and dermal fillers but they are definitely not the end all be all for an effective “anti-aging” skincare regimen. “My approach… is a healthy aging plan [that] addresses the root problem and solves not just short-term aging, but also long-term aging. So it’s really about ‘how does the short-term improvement really impact the patient for the long term?’”
Essentially, the most effective approach to “anti-aging” skincare should be preventative and proactive, with the guidance of a professional that has your long term skin health in mind.
Why Consistency is Key: Long-Term Skin Health Over Quick Fixes
So much of modern life revolves around getting what you want exactly when you want it, and this applies to our beauty routines as well. However, skincare professionals are noticing (and welcoming) a change in patient attitudes, especially when it comes to in-office procedures. “The shift from instant gratification treatments, like fillers, towards maintenance treatments, such as Halo, Morpheus and Ultherapy, reflects patients’ growing preference for natural-looking, long-lasting results,” explains Dendy Engelman, MD, FAAD, Director of Dermatology, Mohs Surgery and Laser Medicine at Shafer Clinic in Manhattan. She adds that many of her patients are now seeking treatments that both enhance their appearance and improve their skin quality over time.
Of course, treatments that boost collagen production, tighten the skin, or stimulate and tone the facial muscles—all of which minimize the most common signs of aging—are nothing new in the beauty space, but they are rarely discussed as part of a long-term treatment plan. It’s not surprising given that the cost of these types of treatments is typically much higher than your average facial, ranging from $300 to several thousand dollars (depending on what provider you visit and where you live). Still, the experts believe that investing in these procedures will set you up for less drastic skin aging later in life, and they will help delay the signs of premature aging.
Most treatment plans have two elements,” explains Goodman of her clinic’s services. “You’re looking at the initial concern, and then you’re looking at maintaining or preventing that concern from showing up again later.” This can often mean returning to your provider a few times a year depending on your goals and the recommended course of treatment.